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The Hawaii Seafood Buyers' Guide
Fresh seafood has been popular in Hawaii since the first Hawaiians
arrived by canoe. Today, as a result of ethnic preferences and the abundance
and diversity of high quality seafood products, Hawaii's consumers eat
twice as much seafood as the U.S. per capita national average. This
Buyers' Guide was prepared to aid potential buyers and consumers of
Hawaii's seafood products in their selection and preparation.
This Guide focuses only on the most popular and available species.
Many other Hawaiian species are as versatile in their uses and just
as good tasting, but unfortunately, their supplies are limited. Even
supplies of most of the more abundant species fluctuate seasonally,
and during the off-season, substitution is often necessary. Seasonality
in landings of the species included in this Guide are summarized in
Table 1.
To the uninitiated buyer, prices for fresh seafood from Hawaii may
seem high. Pricing, however, is directly related to the limited supplies
and high demand for island fish and the willingness of buyers to pay
a premium for the higher product grades. General indicators of quality
in Hawaiian fish are summarized in Table
2, which was adapted from material originally presented in "The
Seafood Handbook" published by Seafood Business.
There are two principle factors which contribute to high quality in
Hawaii's seafood products: (a) the sale of a large percentage of the
islands' seafood harvest at auctions where there is an opportunity for
visual inspection of quality and competitive bidding; and, (b) the demand
of the sashimi market in which fish are purchased to be eaten raw by
very discriminating consumers.

Hawaii's Fish Auctions
Fish auctions represent one of several possible marketing avenues open
to Hawaii's commercial fishermen. Other options are to contract with
buyers at set prices (as often occurs in continental U.S. fisheries)
or to sell their own catch, either individually or through an association.
Fish auctions in Honolulu and Hilo are the only systems in the U.S.,
other than the Fulton Street Market in New York and a newly-opened auction
in Portland, Maine, set up to allow an inspection of the product prior
to bidding. Hawaii's fish auctions are characterized by wide daily and
seasonal fluctuations in prices which depend on the current balance
of supply and demand; the buyers' assessment of product quality; and,
other factors. Fish are delivered to the auctions by the fishermen themselves
for storage overnight or by the auction companies' trucks, which meet
the larger boats at the dock in the early morning.
Tuna caught by long-line are displayed in the round, with wedges or
flesh exposed near the tail for inspection by the buyers. Large tunas
not caught by the longline method are displayed with one lengthwise
quarter removed from the whole fish so that the core flesh is fully
visible for inspection. Marlins have their bills removed and the larger
fish are halved crosswise to display their flesh. The tunas and billfish
are auctioned first, followed by smaller species (which are displayed
in the round), including bottomfish, reef fish, mackerel species, mahimahi,
ono, crab, lobster and occasionally limpet (a shellfish). After the
auctioneer announces the weight and species of the product about to
be sold, he elicits an initial bid from one of the dozen or more fish
dealers gathered around him. The bid is raised (in increments of ten
cents or more per pound) until the highest bid is determined. All of
the regular bidders are attuned to upcoming demand from their customers,
and the morning trip to the auction provides them with a sense of the
day's supply of fish to meet that demand. The auction process sorts
out competing demands and directs the available supply toward the highest-priced
markets.

The "Sashimi" Market
Much of the large tuna marketed in Hawaii is destined for use as raw
fish, mostly as sashimi (bite-sized pieces of raw fish often served
with soy sauce and wasabi, Japanese horseradish), but also on top of
finger-shaped servings of rice (sushi). Sashimi is a traditional Japanese
dish in which presentation is an art form. The various colors of different
fish or different cuts of the same fish are arranged in combinations
that are pleasing to the eye, as well as to the palate. Sashimi is rapidly
gaining popularity outside its traditional ethnic consumer base.
On a per capita basis, Hawaii's consumption of raw tuna is second in
the world only to Japan's, and the lure of high prices provides the
incentive for Hawaii's fishermen to seek large tunas suitable for the
sashimi market. High prices, however, are paid only for top-quality,
well-handled tuna. Poor quality or poorly handled fish are unacceptable
for sashimi. Prices paid for large tunas vary greatly, depending on
many factors, such as the amount and type of tunas arriving in the market;
the demand in Hawaii and in export markets; the season of the year,
moon phase and other conditions affecting catchability; the fishing
methods; and the overall quality of the product.
Several species of fish caught off the Hawaiian Islands are suitable
for use as sashimi. The bigeye tuna (Thunnus obesus), which predominates
in longline catches during the winter, is highly valued for sashimi.
Large tuna (ahi over 100 pounds) are preferred because they yield a
greater percentage of sashimi from the total weight of the fish, but
fish as small as 30 pounds may be acceptable, especially if not much
else is available. Other tunas and marlins listed in the Guide may also
yield good sashimi if the fat content and the color of the flesh are
acceptable. Onaga (ruby snapper), opah (moonfish) and other species
are used for sashimi to a lesser extent than tuna or marlin.
The importance of sashimi to consumers has produced a market that is
both discriminating and complex. Only the top grades of fish enter this
market. Fish are individually examined before their sale and, if sold
at auction, are bid on individually.
The qualities which render a fish suitable for sashimi include texture,
firmness, taste, color, and moisture content of the flesh, but by far
the most important is fat content, which should be high. Fat content
is a natural phenomenon which varies with species as well as with the
movements of the fish, its feeding behavior prior to capture and the
characteristics (mainly water temperature) of its natural habitat.
Sashimi consumers differentiate quality from among various sizes and
species of fish, as well as among the various cuts of an individual
fish. The major differentiation is between the fattier, outer layer
of the flesh (closest to the skin) called toro and the inner part of
the flesh called akami. In most fish markets in Hawaii, tuna are sold
by loin section, and a tuna cross-cut will yield both toro and akami.

Buyers' Summary
The following portions of the Introduction provide summary information
useful in buying and preparing Hawaii's major fish species. The approximate
shelf life of these species from the time of capture is estimated in
Table 3. It should be remembered
that variations in handling and in ocean and weather conditions will
cause individual fish to vary in shelf life from the generalized estimates.
Table 4 reviews the most readily
available product forms for the major fish species. Table
5 summarizes the typical landed size of these species and the approximate
yield (as percentage of round weight of the most readily available product
forms). Table 6 provides general
advice on appropriate quantities of fish to buy depending on intended
use.
Most of Hawaii's fish products may be used in a variety of ways. Table
7 indicates the most common methods of preparation for the major
products included in the Guide. Table
8 provides nutritional and dietary information about selected species.

Hawaii's Tuna
Four species of tuna are landed in substantial quantities in Hawaii:
- Albacore tuna (Thunnus alalunga) or tombo ahi;
- Bigeye tuna (Thunnus obesus) or ahi;
- Skipjack tuna (Katsuwonus pelamis) or aku; and,
- Yellowfin tuna (Thunnus albacares) or ahi.
Tuna caught off the Hawaiian Islands belong to stocks which migrate
long distances across the Pacific Ocean, and their availability in Hawaiian
waters is seasonal. In Hawaii, the peak season for most tuna species
is summer (April-September), but in contrast, the heaviest landings
of bigeye tuna occur in winter (October-March).
The major quality factors over which fishermen have control include:
- freshness (which varies with length of fishing trips and initial
handling of the catch);
- initial handling (rough handling, dragging, bending or dropping
will ruin the general appearance of the fish, as well as cause the
flesh to lose its firm consistency or to crack); and,
- time the fish is left in the water after capture (too long a time
will bleach out the original bright body colors and cause a loss of
flesh color).
The initial quality of the tuna when hooked is not under the control
of the fisherman. Many natural factors influence initial quality. One
of the most important is spawning. Prior to the spawning, tunas (and
most other fish species) feed voraciously and increase their body fat
content substantially. After spawning, their fat content is very low
and the water content of the muscle is high, rendering the quality of
the fish inferior. Shelf life is relatively lower, even under ideal
storage conditions, in tuna and other fishes having red muscle tissue.
Pigmented muscle is rich in iron and copper, two minerals that promote
oxidative rancidity. Removal of blood with its iron containing pigments
that foster oxidation will extend the keeping time of fresh tuna. Therefore,
if tunas are landed while still alive, they should be bled. After bleeding,
they should be submerged in an ice-seater brine to bring down the core
temperature of the fish. After the core temperature is reduced or if
the fish is landed dead (as is often the case in longlining), the catch
should be individually packed on ice. As with all seafood products,
conscientious handling and proper icing of tuna are prerequisites for
a high quality product. Buyers look for the following indicators of
good quality in fresh whole tuna:
- bright, clean appearance with little or no loss of original body
colors;
- clear, moist eyes with black pupils;
- skin and scales unbroken;
- damage to the fish's head by gaff is tolerated, but other mutilation
or evidence of ulcers, parasitic worm infestation, or physical injury
lower the market value;
- moist, firm rigid skin elastic to the touch; and,
- abdominal walls smooth, clean and intact.
Proper care by the buyer or distributor involves grilling and gutting
fish (if this has not been done at sea) and repacking in ice for cold
storage at temperatures of 28 to 32 degrees F. To avoid bleaching of
the flesh, loins, steaks or fillets produced from a whole tuna should
be wrapped in plastic so that there is no direct contact with ice or
water.

Hawaii's Billfish
Four species of billfish are caught in substantial quantities off the
Hawaiian Islands:
- Pacific blue marlin (Makaira nigricans), kajiki or a`u;
- Shortbill spearfish (Tetrapturus angustirostris) or hebi;
- Striped marlin (Tetrapturus audax), nairagi or `au;
- Broadbill swordfish (Xiphias gladius) or shutome.
With the exception of shutome, billfish are harvested in the open ocean
by the same fleets which land fresh tuna and they enter the same markets
as tuna. Seasonality of species is evident, with Pacific blue marlin
most available during the summer months, striped marlin most available
in the spring and fall, and shortbill spearfish most available in the
summer and fall. Shutome is predominant in spring and summer.
The same general procedures for proper care of tuna also apply to billfish.
However, a handling problem specific to billfish is their susceptibility
to gaping or "cracking" if the fish is bent.
In a gutted billfish, buyers can determine freshness not only by examination
of the exposed flesh, but by squeezing the corner of the belly flap
between thumb and forefinger. A rubbery texture indicates freshness,
but if the fingers penetrate the flesh, quality is lower. Another indicator
of lower quality in marlin is whether the small, finely-pointed scales
break off or stick out after running a hand across the skin. Gutted
marlin, like gutted tuna, will keep better if the belly cavity is well
iced. Loined marlin should be bagged to protect the flesh from air and
dehydration in cold storage. To extend the shelf life of gutted marlin,
the blood line should be completely removed. If oxygen from the blood
remains in contact with the flesh for a long time, the flesh may take
on a somewhat rancid taste. Blood denatures quickly, so removal of the
blood line will also improve the life of fresh fillets.

Hawaii's Other Open Ocean Species
In addition to tuna and billfish, a few other species are harvested
in the open ocean waters off Hawaii. The best known of these species
are the mahimahi (dolphinfish), ono (wahoo), monchong (bigscale or sickle
pomfret), and opah (moonfish). These fish are from different families
and are discussed individually in the Species Descriptions.

Hawaii's Bottomfish
Hawaii's commercial bottomfish catch is comprised of a dozen species
of snappers and groupers. Three snappers, one grouper and one jack account
for about 75% of the landings:
- Snapper or Jobfish (Aprion virescens) or uku;
- Grouper (Epinephelus quernus) or hapu`upu`u;
- Crimson snapper (Pristipomoides filamentosus) or opakapaka; and,
- Ruby snapper (Etelis coruscans) or onaga.
Most bottomfish species in Hawaii are caught along the drop-off between
the narrow terraces and the steep slopes that surround the islands and
banks. The small amount of suitable habitat limits potential bottomfish
yields.
Small bottomfish (less than 5 pounds), are the preferred size for the
household retail market and for certain types of restaurants, where
fish are often served with the head on. Medium to large bottomfish (over
5 pounds) are preferred for the restaurant fillet market becuase the
percent yield of edible matieral is high, handling costs per unit weight
are lower, and more uniform portions can be cut from the larger fish.
Bottomfish landed from the main Hawaiian Islands are marketed through
fish auctions in Honolulu and Hilo, through intermediary buyers on all
islands, and directly from fishermen to retail stores and restaurants.
Bottomfish landed from the Northwestern Hawaiian Islands are marketed
predominantly through the Honolulu fish auction. The portions of the
Hawaiian chain known as the main Hawaiian Islands and the Northwestern
Hawaiian Islands are shown in Figure
1.
The preferred method of maintaining good quality of bottomfish is to
place the fish in an ice-seawater brine slush immediately after landing
to super-chill it in a straight position before packing in ice. Fish
which are bent in the brining procedure may have cracked fillets. To
prevent fading of the attracitve natural skin colors, the brine must
be periodically replenished with seawater, and the fresh melted ice
water must be drained.
If bottomfish are not chilled to the core (by brining) immediately
after capture, or if they are stored in the round for too long, the
viscera will swell and the gills will turn brown and emit a bad odor,
reducing the market value of the fish. Properly chilled bottomfish stored
in the round, however, will retain the desired firm texture longer than
bottomfish that are processed immediately after capture.
The signs of a good quality bottomfish are:
- body stiff, straight, and firm;
- skin colors natural and bright with no fading or bleach spots;
- fins not split;
- scales intact;
- eyes convex, clear, and firm; and,
- gills red with no odor.
Most of the bottomfish catch is landed as whole, iced fish, so that
buyers can assess fish quality by examining the clarity of the eyes,
the color of the gills and body firmness.

Species Descriptions
Readers are referred to the following sections of the Guide for further
information about the best known and most available of Hawaii's diverse
fishes. Four species of tuna, four species of billfish, four other open
ocean species, and four species of bottomfish are described.

Tuna
Aku (Katsuwonus pelamis)
Skipjack Tuna
French: Bonite A Ventre Raye
German: Echter Bonito
Italian: Tonnetto Striato
Spanish: Listado, Barrilete
Japanese: Katsuo
Hawaii names: Aku
Ahi, Bigeye (Thunnus obesus)
Bigeye Tuna
French: Thon Obese
German: Grossaugenthun
Italian: Tonno Obeso
Spanish: Patudo
Japanese: Mebachi
Hawaii names: `Ahi po`o nui; `Ahi
Tombo (Thunnus alalunga)
Albacore Tuna
French: Germon
German: Weisser Thun
Italian: Tonno Bianco, Alalonga
Spanish: Albacora, Atun Blanco
Japanese: Bincho; Binnaga; Tombo
Hawaii names: `Ahipalaha
Ahi, Yellowfin (Thunnus albacares)
Yellowfin Tuna
French: Albacore
German: Gelbflossenthun
Italian: Tonno Albacora
Spanish: Rabil
Japanese: Kihada
Hawaii names: `Ahi

Billfish
Shutome (Xiphias gladius)
Broadbill Swordfish
French: Espadon
German: Schwertfisch
Italian: Pesce Spada
Spanish: Pez Espada
Japanese: Mekajiki
Hawaii names: A`u ku; A`u
Hebi (Tetrapturus angustirostris)
Shortbill Spearfish
French: Makaire A Rostre Court
German: Speerfisch
Italian: Aguglia Imperiale
Spanish: Marlin
Japanese: Fuuraikajiki
Hawaii names: A`u
Kajiki (Makaira nigricans)
Pacific Blue Marlin
French: Makaire Bleu
German: Blauer Marlin
Italian: Marlin Azzurro
Spanish: Marlin Azul
Japanese: Kurokajiki
Hawaii names: A`u ki; A`u
Nairagi (Tetrapturus audax)
Striped Marlin
French: Marlin Raye
German: Gestreifter Marlin
Italian: Pesce Lancia Striato
Spanish: Marlin Rayado
Japanese: Makijiki
Hawaii names: A`u

Open Ocean
Mahimahi (Coryphaena bippurus)
Dolphin Fish
French: Coryphene
German: Goldmakrele
Italian: Lampuga
Spanish: Lampuga, Dorado
Japanese: Shiira
Hawaii names: Mahimahi
Ono (Acanthocybium solandri)
Wahoo
French: Thazard Batard
German: Peto, Wahoo
Italian: Maccarello Striato
Spanish: Peto
Japanese: Kamasu-sawara
Hawaii names: Ono Malani
Opah (Lampris regius)
Moonfish
French: Opah, Assiette
German: Gotteslachs
Italian: Pesce Re
Spanish: Brosmio
Japanese: Akamanbo; Mandai
Hawaii names: *
Monchong (Taractichthys steindachneri)
Bigscale or Sickle Pomfret
French: Castagnole Fauchoir; Cosmopolite
German: Brachsenmakrele
Italian: Pesce Castagna
Spanish: Castenete; Japuta; Palometa Negra
Japanese: Monchong; Hire Jiro Monchong
Hawaii names: Mukau

Bottom Fish
Hapu`upu`u (Epinephelus quernus)
Grouper or Sea Bass
French: Merou
German: Zackenbarsch
Italian: Cernia; Sciarrano
Spanish: Mero; Cherna; Garoupa
Japanese: Mahata
Hawaii names: Hapu`upu`u
Onaga (Etelis coruscans)
Ruby or Long-tail Snapper
French: Vivaneau
German: Schnapper
Italian: Lutiano
Spanish: Huachinango
Japanese: Onaga; Hamadai
Hawaii names: `Ula`ula koa`e
Opakapaka (Pristipomoides filamentosus)
Crimson Snapper
French: Vivaneau
German: Schnapper
Italian: Lutiano
Spanish: Huachinango
Japanese: Kinme Himedai; Ohimedai
Hawaii names: Paka
Uku (Aprion virescens)
Snapper or Jobfish
French: Vivaneau
German: Schnapper
Italian: Lutiano
Spanish: Huachinango
Japanese: Aochibiki
Hawaii names: Ukupalu

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